That’s why it’s important to consider how a font will perform when customers see it not only for the first time but on repeated viewings. While you will have the opportunity to use other fonts in other design assets-websites, brochures and printed products, email blasts, business cards-your logo font is what audiences will most associate with your brand. Which font is best for your logo? We’ll walk you through your best options. But choosing the font for your logo is of equal importance since it communicates crucial information like your name and industry. And why not? Distilling a brand into a single graphic is a complex process. When we think about logos our minds often go to the graphic or pictorial elements.
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